Millennials don’t like motorcycles and that’s killing Harley’s sales

Millennials don’t like motorcycles and that’s killing Harley’s sales

"We estimate rider growth has declined from a 3-5% annual growth pace pre-financial crisis to close to 0% today," wrote Beckel. "If our back-tested model is predictive of the future, we expect rider growth will dip into negative territory in 2017 and stay in negative territory for at least the next five years."

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